Unit London is thrilled to announce Jason Seife: Coming to Fruition, the Miami-based artist Jason Seife’s first solo exhibition in the United States. Available to view until 17 March 2024, the exhibition showcases a new series of paintings that draw from the artist’s Middle Eastern heritage, referencing Persian carpets and the intricate details found in mosques and traditional Islamic art.
Seife practice consists of him digitally designing his carpet-inspired compositions, mirroring weavers’ practice of associating patterns or colours with specific locations and communities. He subsequently hand-paints these intricate patterns onto a concrete slab or canvas.
For Coming to Fruition, Seife presents his elaborate process in medias res––amid the action. The effect created by this site-specific exhibition is thus one in which the boundary between artistic process and finished product is blurred. The process-as-product dynamic is evident in two triptychs that reveal the progression of his paintings—from initial stages and minimal paint on the concrete to intricately painted finished product.
Jason Seife (b. 1989) grew up in Miami to immigrant parents. After playing in bands throughout his adolescence Seife, a talented graphic designer, began creating album artwork for hip hop artists. He designed Big Sean’s lion logo, painted backdrops in Nicki Minaj’s music videos and created artwork for both Pharrell Williams and Mac Miller. Seife was not content solely actioning the creative vision of others, and so began to create his own work.
In 2022 he held a solo exhibition, Generascope, with Tabari Art Space in collaboration with ICD Brookfield Place, Dubai, United Arab Emirates. His work has been included in a number of group exhibitions, including those at Unit London; Joshua Liner Gallery, New York; Leila Heller Gallery, Dubai; Bedford Art Center, Lesher Center for the Arts, Walnut Creek, California; Montoro12 Gallery; Hashimoto Contemporary, San Francisco; and Peveto Gallery, Houston. His work is included in numerous public and private collections, including Fort Wayne Museum of Art; Mosaic Art Foundation, Istanbul; Goss-Michael Foundation, Dallas; Dean Collection, Los Angeles; Contemporary Art Platform Kuwait; and Tribal Art Foundation, Raipur, India.