Unit London presents Eternalising Art History, a ground-breaking exhibition of digital counterparts of six treasured Italian masterpieces, certified on the Blockchain and recreated as physical reproductions of the original works. These digital artworks have been produced in partnership with four major Italian cultural institutions, including the Uffizi Gallery in Florence. Eternalising Art History features iconic works, many of which have never been seen in the UK, by Italian Masters such as Leonardo Da Vinci, Caravaggio, Raphael, Modigliani and Francesco Hayez.
The six masterpieces span several different art historical movements, from the Renaissance period to 19th Century Romanticism and Modernist abstraction. The original works reside within four important institutional collections: Pinacoteca di Brera (Milan), Complesso Monumentale della Pilotta di Parma (Parma), Veneranda Biblioteca Ambrosiana (Milan) and the Uffizi Gallery (Florence). The exhibition is unique in harnessing cutting-edge web3 technology to bring these prized artistic masterpieces from the walls of Italian museums to the heart of London, exposing them to an entirely new audience.
The exhibition comes at a time when travel is still limited and there is an appetite for the development of innovative ways to experience culture. The digital artworks presented in Eternalising Art History offer an opportunity that would otherwise be out of reach for many international audiences. The exhibition also strives to open accessibility to artworks that cannot be transported for international exhibitions because of conservation reasons. As such, 50% of sales will go directly to the institutional conservation efforts that have been diligently working to preserve these pieces for future generations. Each work is produced as a digital limited edition of nine and is created with the museum-endorsed tech partner, Cinello. Cinello, an Italian founded company, has patented a new technology for the creation of DAW® – Digital Art Work. The artworks, displayed on screens, are bordered by the exact replicas of the original frames, each one handcrafted in Tuscany.
Eternalising Art History will be the first in a series of three exhibitions of digital artworks, presented by Unit London. These exhibitions come at a time when the gallery has been dedicated to spearheading innovation in the industry, exploring ways that art can bridge the gap between physical and virtual experiences, for the benefit of artists and audiences alike. As such, Eternalising Art History is truly a first of its kind, breaking new ground and paving the way for novel cultural experiences.
Visit our latest blog to find out more with an in-depth panel discussion between art market journalist, Georgina Adam and speakers; Misan Harriman (Chair of Southbank Centre), Serena Tabacchi (Director & Co-founder of Museum of Contemporary Digital Art), Guido Guerzoni (professor of Cultural Management at Università Bocconi, Milan) and Carlo Francini (Head of UNESCO World Heritage Centre, Florence). Together they discuss the rapid evolution of digital art – its integration into the physical art world and what effects that will have on collectors, institutions, the art market and the environment.
Watch an exclusive interview with Museum Directors
James Bradbourne (General Director of the Pinacoteca di Brera) and Alberto Rocca (Director of the Pinacoteca della Biblioteca Ambrosiana).
Leonardo da Vinci
La Scapiliata (Head of a Woman)
Conceived circa 1492-1501, digitised in 2021
Leonardo da Vinci
Ritratto di Musico (Portrait of a Musician)
Conceived in 1490, digitised in 2021
Testa di Giovane Donna (Head of a Young Lady)
Conceived in 1915, digitised in 2021
Il Bacio (The Kiss)
Conceived in 1896, digitised in 2021
Raphael (Raffaello Santi)
Madonna del Cardellino (Madonna of the Goldfinch)
Conceived in 1506, digitised in 2021
Canestra di frutta (Bowl of Fruit)
Conceived circa 1597 - 1600, digitised in 2021
"Leonardo da Vinci's Ritratto di Musico, seen as a non-fundgible token (NFT) digital reproduction on display at London exhibition Eternalising Art History."
"We are entering a brave new world and it's exciting to find opportunities for blockchain technology to generate audiences, revenue and footfall for the museums that care for these masterpieces - which is why 50 per cent of net sales go directly to the institution in support of the conservation of these cultural icons." - Sami Quadri
"Part of the reason why old masters may turn gallery-goers off is because art history is steeped in tradition and exclusivity. This unusual exhibition disrupts, challenges and enriches it. " - Melissa Baksh for The Guardian
"The project debuted at London’s Unit gallery, in an exhibition titled “Eternalizing Art History,” which displayed digital replicas of six famous Italian masterpieces by the likes of Raphael and Leonardo da Vinci. These authorized digital copies are shown on digital screens set within handmade replicas of the artworks’ original frames." - Naomi Rea
"A digital reproduction of Raphael's Madonna of the Goldfinch has gone on display as part of the Eternalising Art History exhibition at the Unit London gallery in Mayfair."
"Eternalising Art History: From Da Vinci to Modigliani at Unit London gallery will present six digitised paintings on screens of the same dimensions within frames virtually indistinguishable from those of the original works." - Kabir Jhala
"Some of the world's most valuable artworks can never leave their home country...But thanks to recent digital nous, we can now see masterpieces by Caravaggio, Modigliani and Leonardo da Vinci replicated in such ultra high resolution that you'll struggle to realise it's on a screen." - Tabish Khan
Explore more exhibitions
exhibitions, artists and events.