Shir Pakman & Marjan Moghaddam

For this year’s Digital Art Fair Xperience in Hong Kong, Unit London is delighted to present work by Iranian-American artist Marjan Moghaddam and Israeli artist Shir Pakman. Both internationally acclaimed female digital artists, Marjan and Shir’s practice use 3D softwares to focus on the digital representation of the human figure in relation to virtual environments.

The Digital Art Fair Xperience is held at G/F & 1/F, Asia Standard Tower, 59-65 Queen’s Road Central, Hong Kong, and runs from 20 October – 6 November 2022. Find us in the Prestige Zone, G/F.

Shir Pakman is a visual artist, 3D designer, and animator based in Tel Aviv. Her work is often inspired by classical art and explores the possibilities of 3D software to materialise the bridge between 2D and 3D spectrums.

An artist who lives and works in Tel Aviv, Israel, Pakman’s memorable aesthetic immediately strikes as holding deep meaning and significance. Combining thoughtful concepts related to a varied set of ideas across the female gaze, canonical art, and nature and humanity, Pakman brings these together into a holistic whole on the digital surfaces of her works. Bridging the expansive gap between traditional art genres and contemporary digital practices, Pakman’s artworks represent idiosyncratic renderings of peaceful and sensitive figures caught between digital and physical worlds. Pakman draws inspiration from the study of art and painting, particularly portraiture, which remains evident throughout her digital creations. Turning to Autodesk Maya, her favoured 3D program with many of her works, Pakman alternates between texture and lighting, adding dimensionality and character to the works she creates. Her unique style serves as a blend between classic art, portraiture, and digital techniques. From 2013 to 2017, Pakman attended the Bezalel Academy of Arts and Design in Jerusalem and earned a degree in Screen Based Arts. Past clients of Pakman include Google, Microsoft, Wix, and The New Yorker, among other monumental media agencies worldwide. Her Graduation Film was featured in festivals around the world and she remains a strong global presence within the realm of the digital art community.

Marjan Moghaddam stands as a leading digital artist, working with 3D CG, sculpture, print, and installation. 

A multidisciplinary artist born in Iran in 1961, Moghaddam is currently based in Brooklyn. Moghaddam stands as a pioneer within digital art, working primarily with 3D CG motion capture and animation. Her practice focuses on representing digital bodies through carefully constructed scenes mimicking the aesthetics of video games and special effects commonly found in the Post Digital age. Moghaddam also seeks to intermix prose, poetry, and social media styles of texts within her works, capturing personal narratives alongside her illustrative figures. Moghaddam has also exhibited at museums and galleries globally, commissioning works for the Smithsonian Museum via the Halcyon Foundation. She has been featured in the BBC Click documentary Art Goes Digital and serves as one of the featured artists in Proof of Art: History of Digital and NFT at the Francisco Carolinum Museum in Austria. Moghaddam has exhibited in the Armory Show in New York city and Art Basel Miami. She additionally serves as Tenured, Full Professor of CG, Animation, and XR at Long Island University Brooklyn in New York.