Built at the accelerating intersection of art and technology, Unit London Web3 is a blockchain platform of highly-curated digital art programming dedicated to identifying and supporting generation-defining artists working with ascendant technologies.

Unit London was built in 2013 upon the founding belief that art is for everyone. We seek to drive change in the art world by promoting accessibility and inclusivity – opening the doors to new artists and audiences by putting U at the heart of everything we do. 

In 2021, we led the way for art galleries in entering the NFT space, because we recognised the potential for unparalleled transparency, access and liberty for generations of digital artists who have struggled to build careers in the traditional art ecosystem. We realised that the dynamics of this space appealed to new audiences who  felt excluded from the traditional art world; that traditional barriers to access were breaking down, and new rules were forming. 

Our ambition is to unify artists, collectors and enthusiasts – regardless of the media or practices they choose to adopt – because we believe that art is a universal language that has the power to bring us all together. We are striving to remove the stigma around NFTs, liberating artists who are using the technology from the label of “digital artist” or “NFT artist”, and instead positioning them simply, as artists. In line with this vision for a truly integrated art world, we are proud and excited to announce Unit London’s WEB3 programme.

This leap forward signals our commitment to leading the charge in creating the art world of tomorrow. Our programme will focus on championing the world’s most exciting digital artists, and will comprise both physical and online exhibitions, as well as art fairs and collaborative projects with leading partners from the art, culture and technology sectors.

Ultimately, our mission is to further cross-pollinate the distinct traditional art and NFT collecting audiences, generating ongoing opportunities for education and participation across both communities, and creating a truly integrated, accessible, and forward-thinking art world.